The main colours used in this poster are Red green and black. The black represents some sort of mystery, which it’s on all sides of the poster; the green represents some sort of military force or peace and the red, danger and action. The green and the red are on opposite sides which represent some sort of good verses evil.

The title is an important symbol for the poster. This is because G.I.JOE is a very popular comic, action figure and TV in the past 2 decades and fans of any on the G.I.JOE products will be interested to see how their interest will be represented in a Hollywood blockbuster.

The characters are the main figures in the poster. The two men on either side are shown both frowning but in a different light, one has a green tint and the other a red one, representing good and evil. They are also dressed differently one in a suit and another in a generals outfit. As they are both the largest characters on the whole poster, this must mean they are very important or they have high authority over the rest of the characters.

There is also another character in the middle whose identity is unknown to us. This is very good at attracting a view because you want to know who he is, why we can see every body else’s face but his and why is he so important to be in the middle.

We also have another two characters but this time in the foreground , you can see they are both dressed the same so it looks like they are par of a team even though they take up opposite sides and they are holding their weapons in non threatening was making them look like good guys.

We also have another woman character directly in the middle to the bottom of the poster and in the background also, she looks like the baddie of the film as she has he weapons in a threatening position and she is screwing her face.

we see another character on the side of the general and smaller with a firing gun , showing that he is of high status but not as high as the general.

All these characters are interesting to the view because it looks like so much is gong on, attracting them to go and watch the film and what out what is going on.

Even though all posters have the same goal, the all achieve it in different ways. In this poster the way it is achieved is by using an individual character to appeal to different bits of the audience. The women characters appeal to men and boys because they are both dressed in tight out fights and are very good looking. Those good looking males appeal to the girls and the women in the audience. And the general appeals to anyone in the audience who is interested with military operations. They are also dressed in usual outfits which almost look futuristic. And the genre is clear shown thorough the images; this is an action film and anyone interested in watching action films will want to watch this.