The main colours used in this posters are black and Red. Red is the most eye catching colour , and it has been proven by scientific research has been used to prove this. But in this poster the red and orange has been used through fire to represent danger and action , and anybody who likes action films or danger in films will be drawn to this poster and may feel to find out more about this film. The womans hair is even red which shows that she is a dangerous and the gun helps with this connotation.

The black on the woman connotaes some sort of mystery and it has alot of sex appeal for the male viewers of this poster and some men alone my go and see the film just to see this woman in it.

The woman is in the front of the frame in the middle third and she is the only person in the poster so clearly all the attention is meant to be upon her, and you can see throught the way she is dressed , the gun (which represents danger) in her hand and the location in where she is , that she has something to do with the militery of some special forces , and anybody who likes seeing these things in movies will be interested in this film. Like i said before the fire in the background represents some danger and action that will be in the film and fans of this genre of film will be interested in watching.

There are both visual and textual messages used in this poster , the visually messages give the connotations of sex appeal and danger and action . But the writing "Gi Joe" the fans of this show in the past will be keen on seeing this movie just to make sure thet they got things correct of just to see how the will translate the comics and the cartoons into a hollywood film.

I think this poster is trying to attract a young audience , around the age below 27 because people aged below this will be attracted to thi sort of film , because of the genre the colours and images represent.

Posters are meant to be persuasive , and all poster are intened for the same idea to attract a certain type of audience. But the way this posters is different is that it uses a woman to attract a male audience more to come see the film because it uses a "sexy" woman. Also the name of the film is very important because if you do not recognise the film you will when you see the name. And as i have mentioned before G.i joe is a very big Cartoon and comics for alot of adults and children, so just because this is called G.i joe people will go and see this film , thats why the name is writtern in big letters.

This Woman is used as a UPS. she is a famous actor who has been in several hollywood films such as dumber and dumber , Star trek and also feautred in 17 episodes of Alias. she also used to be a modle so people who have seen her and liked her in whatever she has done previously would be interested in watching this film.